WHY YOU CAN'T AFFORD A PLACE IN THE CITY Nearly everyone living in a major city is experiencing the stress, instability and high cost of housing. Priced Out is in response to the increasingly polarized debate about why nearly everyone is struggling to afford the price of housing.  [people. power. media] co-founders Dyan Ruiz and Joseph Smooke created this animated six-part web series to help people understand the business of housing development. Housing and land use are complicated topics, but Priced Out shows that the economics can be easily understood. Their goal is to demand real solutions for housing affordability. Q & A with Dyan and Joseph follows the screening.